{"id":13102,"date":"2026-09-16T09:22:45","date_gmt":"2026-09-16T07:22:45","guid":{"rendered":"https:\/\/empreinte-etheree.com\/olfactory-identity-for-rands-businesses\/"},"modified":"2026-09-18T16:45:11","modified_gmt":"2026-09-18T14:45:11","slug":"olfactory-branding","status":"publish","type":"page","link":"https:\/\/empreinte-etheree.com\/en\/olfactory-branding\/","title":{"rendered":"Olfactory Identity for rands & businesses"},"content":{"rendered":"\t\t
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Olfactory identity
for brands & businesses<\/em><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A scent is recognized before a logo, and remembered long after a tagline has faded. Creating a distinctive olfactory signature for your brand is a way of imprinting its world in the memory of your clients, through the sense most intimately connected to emotion. Nathalie Durand, perfumer and founder of Empreinte \u00c9th\u00e9r\u00e9e, creates bespoke olfactory identities for brands and businesses. From the first creative impulse to the final fragrance, each composition is crafted to embody your identity and express your unique universe, whether diffused throughout your spaces or translated across your brand touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This B2B offering extends the house\u2019s expertise in bespoke perfumery:<\/a>: the same exacting standards of composition, now placed at the service of a brand rather than an individual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creating Your Brand\u2019s Olfactory Signature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAn olfactory identity is a fragrance conceived as a brand asset. It conveys your values, your positioning, and the experience you wish to create, through a distinctive and coherent composition.<\/em>\n\nNathalie Durand approaches each signature as a creation in its own right: a defining central accord that sets your brand apart, then adapted to your specific applications, from ambient fragrance to scented objects offered to your clients. You do not select a fragrance from a catalogue. You receive a scent that belongs exclusively to you.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How an Olfactory Identity Takes Shape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEverything begins with a period of listening and discovery. We map out your brand, your clientele, and the places and moments in which the fragrance will be experienced. From this initial brief, an olfactory direction takes shape, followed by a selection of compositions for you to experience, refine, and approve. Nathalie then creates the final formula and prepares its adaptation across the selected media and applications, before producing the fragrance.\n\nThe creative process is a conversation, guided by a perfumer who translates into raw materials what you express in words. Discover Nathalie Durand’s, journey as a perfumer.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Creations for Brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Several brands have already entrusted us with the creation of their olfactory signature. very project is unique, yet the approach remains the same: understanding the brand\u2019s universe, then bringing it to life through scent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Immo Angels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An olfactory identity created to embody the brand\u2019s universe and establish it as a lasting part of its clients\u2019 experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView the project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bagflip<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An olfactory signature designed to extend the brand\u2019s identity beyond the product, through the sense that leaves the deepest imprint on memory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView the project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Which sectors and spplications?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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An olfactory identity is designed for any brand that places care and intention into the experience it creates. It is particularly at home in hospitality, where a signature welcome scent becomes part of the memory of a stay; in restaurants, where fragrance can extend the experience of the table; in luxury brands, where consistency reaches every detail, including the scent of their boutiques; and in events, where a dedicated fragrance can become the signature of a launch, an occasion, or an evening.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From brief to diffusion, every step alongside you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entrusting your olfactory identity to Empreinte \u00c9th\u00e9r\u00e9e means working directly with the perfumer who creates it. You remain involved at every stage, from the olfactory direction through to the final fragrance and its various applications. The exact scope of the project, timeline, and production volumes are defined together during the initial brief, according to the specific requirements of your project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Give your brand an olfactory signature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have an olfactory identity project in mind, an idea that is still taking shape, or a specific deadline?
Let\u2019s talk. Nathalie personally reviews each enquiry and recommends the approach best suited to your project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT NATHALIE ABOUT YOUR PROJECT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is a brand olfactory identity? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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It is a bespoke fragrance created for a business, translating its values and universe into a distinctive, recognizable scent. Unlike an ambient fragrance selected from a catalogue, it is created exclusively for the brand and belongs uniquely to its identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Which businesses use an olfactory signature? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPrimarily hotels, restaurants, luxury brands, and event companies\u2014but any brand that places importance on the experience it creates for its clients can benefit from a bespoke olfactory signature.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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How long does it take to create an olfactory identity? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe required volume depends on the intended use and the applications selected. This is defined together during the initial brief, with no standard minimum commitment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Which formats can the fragrance be adapted to? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYour signature fragrance can be diffused throughout your spaces or incorporated into an object given to your clients, for example. The specific applications are defined together during the project scoping stage.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Is there a minimum order quantity? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe required volume depends on the intended use and the applications selected. This is defined together during the initial brief, with no standard minimum commitment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Do you work with brands outside the region? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYes. The creative process involves regular exchanges, which can easily take place remotely. Empreinte \u00c9th\u00e9r\u00e9e works with brands and businesses without geographical limitations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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How do I get started with an olfactory identity project? <\/h3><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe easiest way is to get in touch with us and share a little about your brand and your vision. Nathalie will then get back to you to define the scope the project and propose an olfactory direction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t